Seafarers UK welcomes Fyffes Support for Schools Campaign; Seafarers UK launches campaign to raise maritime awareness in primary schools - for Seafarers Awareness Week, June 20-26, 2016
Bringing a young, fun element alongside its ongoing annual Seafarers Awareness Week campaigning, the Seafarers UK charity has partnered with Fyffes, importer and distributor of bananas, to launch a primary school educational campaign and competition.
Roughly 24,000 schools across the U.K. are being invited to ask children between the ages of five and seven, How does a banana get to your lunchbox? This engaging campaign will encourage schools and children to think about the maritime world and how 95 percent of U.K. imports come by sea – including their favorite fruit – with the U.K. eating more than five billion bananas per year.
Banana cartoon character Freddy Fyffes will star in a free schools activity sheet, for use in the classroom or at home, which shows Freddy’s journey from the banana plant, across the sea, to Fyffes Ripening and Distribution Centers and then on to the supermarket shelves. Combined with a coloring and puzzle activity and other materials, it is hoped that even the youngest children will be able to learn about where things come from and the U.K.’s reliance on seafarers and ships.
Nick Harvey, Campaigns Manager, Seafarers UK said, “During both World Wars it was thanks to brave seafarers that the U.K. was kept supplied with essential food, fuel and supplies. And as an island nation, the UK remains as dependent on seafarers today as it was all those years ago. From the Merchant Navy that carries cargoes to and from our seaports to the Royal Navy that protects our ships and shores, without skilled seafarers we would be sunk.”
The campaign launching in May, sponsored by Fyffes, will also include a 'non uniform day' competition to coincide with Seafarers Awareness Week (June 20-26), enabling children to dress up in nautically-inspired costumes. All classes taking part will be asked to submit a photo, with the best entry receiving a £500 prize, plus a shipment of bananas for their school.
Supporting Seafarers UK for the first time, Paul Barrett, Brand Manager, Fyffes commented, “We’re delighted to be able to support this fantastic initiative. Since 1888 Fyffes has relied upon seafarers to bring our fruit safely across the oceans and it’s great that with Seafarers UK we can help to make youngsters more aware of how important the maritime world is to our everyday lives.”
