HISWA Holland Yachting Group and Port of Amsterdam announced in May 2018 their ambition to put Amsterdam on the map as a top destination for superyachts.
The last two months more than 10 superyachts have chosen Amsterdam as their destination. They include Reef Chief, Aviva, Avanti, Forever One and Big Eagle.
According to a press release from the port, the Amsterdam is attractive to owners and captains of superyachts on account of "the wide selection of berths located in the city centre, outstanding refit and maintenance facilities in the port area, the appeal of the city of Amsterdam, Amsterdam’s good location for calling at other Northern destinations and the berths are non-tidal."
The release quoted an unnamed returning captain as saying: "This region gives you a cruising experience that you will not find anywhere else. Where you enjoy a more typical summer holiday in the Mediterranean, up here it is all about travel and urban environments that you will not find in the Med."
He added: "Coming here keeps it interesting for the owners and their guests but also for us, the crew. Following the success of our previous season in Northern Europe, we then confirmed that the boat will visit these waters more regularly.'