Straightpoint Appoints Euro-Lift as Russian Distributor

Integral to Hampshire, UK-headquartered Straightpoint’s growth strategy is partnerships with lifting-centric businesses across the world. A commonality of these distributors is their portfolios of equipment from leading manufacturers of hoists, rigging gear and below-the-hook components.

Euro-Lift will add Straightpoint’s range of force measurement, load monitoring and suspended weighing load cell equipment to its range of quality lifting and rigging hardware that includes shackles, chain, wire rope, clamps and other related equipment, which it supplies to oil and gas, power generation, machinery, metallurgy and construction professionals from its base in the south west of the country.

David Mullard, business development manager at Straightpoint, who recently returned from Tolyatti, said, “Euro-Lift represents a great fit with SP; they are an organized and dynamic team with a clear, long-term growth strategy. The company is committed to quality products and trusted brands. Importantly, they are also an established company with a core focus on lifting safety.”

Top of the agenda during the recent visit was training as Euro-Lift took delivery of a small stock of demonstration products to introduce the technology to customers. Mullard alluded to the importance of giving new distributors and, in turn, end users the ability to get a sense of quality through hands-on interaction with equipment.

 

He anticipates that Straightpoint’s most popular product, the Radiolink plus load cell, will be well received by Russian industries, but added that there is “great potential” for the wireless compression load cells for centre of gravity calculation of heavy loads, and the new digital product for measuring tension on static lines—the Clamp On Line Tensiometer (or COLT).