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Tuesday, June 19, 2018

Maritime Logistics Professional

December 15, 2017

CMA CGM Launches ‘SERENITY’

(Photo: CMA CGM)

(Photo: CMA CGM)

 French shipping line CMA CGM Group has launched “SERENITY by CMA CGM”, designed to help clients deal with and be better protected from unforeseen events during freight transport.

 
Elie Zeenny, Vice President in charge of Development Projects, said, “By launching SERENITY by CMA CGM, a unique set of products in the maritime transport market, CMA CGM completes its offering to customers for a more effective transport that meets their needs and expectations. SERENITY is also in line with our ‘Customer Centricity’ strategy, one of the group’s priorities.”
 
The first product in the SERENITY portfolio, “Cargo Value SERENITY”, allows quick compensation for businesses whose goods have been damaged or lost during transport for any reason, including natural disasters. It provides for a refund up to 100 percent of the value of the goods in less than 30 days.
 
CMA CGM said a broader range of SERENITY products will follow in the coming months, including a product to cover costs in the event of damage to a container during handling as well as another product to compensate shippers in cases of payment default by their own customers.
CMA CGM GroupElie ZeennySERENITY