AEGIR-Marine Rings in 10 Years in Asia

Posted by Eric Haun March 20, 2015

Photo: AEGIR-Marine

In 2005, AEGIR-Marine opened its first Asian office in Shanghai, followed by a second Asian office in Singapore five years later. Today, the Chinese and Singaporean offices together form a base for AEGIR’s Asian activities.

The Asian market is very dynamic and challenging, according to Hans Dekker, sales director AEGIR-Marine. “In some ways it’s similar to the European and American market,” Hans Dekker said. “High quality and excellent service are recognized worldwide. The difference lays in the way business is conducted. The Asian market asks for more patience. They tend to be more loyal, and a good story just isn’t good enough. Your references count and you have to prove yourself worth the trouble of switching.”  

Hans Dekker likes the dynamics of East Asia, although he said he sees how different Japan is from South Korea, and where Hong Kong is a very open market, China is still rather closed. What binds the area is the booming economics.  

“AEGIR-Marine Singapore is doing very well,” Dekker stated, “not in the least because of our fantastic Asian staff. We started out with two engineers, where as we now employ 15 well-educated professionals that manage the service and sales department. Our challenge lays in keeping up with the speed of growth and recruiting additional qualified staff at the same.”

As an independent manufacturer, AEGIR-Marine produces stern tube seals and propulsion that are suitable for all major propulsion systems. In the 15 years of the company’s existence, AEGIR-Marine said it has developed into a major player in the international marine industry. Today, AEGIR-Marine PRIME Parts is a class approved brand.

However, AEGIR-Marine claims its main focus is and always has been service, worldwide service on stern tube seals and propulsion systems.

AEGIR-Marine resides in the Netherlands, but has offices and agencies worldwide.