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Tuesday, May 17, 2022

Maritime Logistics Professional

October 29, 2014

CEVA and L’Oréal Extend Relationship in Indonesia


CEVA Logistics, a leading global supply chain management company, announced a contract renewal and expanded business with L'Oréal in Indonesia, the world's leading beauty brand.

CEVA's partnership with L'Oréal started more than 3 years ago when the company took on the warehouse management of L'Oréal's distribution centers in Bekasi, providing warehousing and distribution services as well as value added services. Under the terms of this renewed contract, CEVA will handle the warehouse management, VAS, traffic management and reverse logistics for L'Oréal's range of beauty products from make-up to hair care and skin care.

During the three-year relationship, CEVA consolidated the distribution centers under one roof, increasing the resource efficiency and optimizing space utilization to cater to L'Oréal's growth plans. CEVA's focus on operational capabilities and continuous improvement are instrumental in keeping up with the demands of L'Oréal's business growth over the past three years.

Distribution is a strategic differentiator for the L'Oréal group. It is the only cosmetics company that is present in all distribution channels: from hair salons and beauty institutes to traditional shops, and from mass retail to selective channels, making the L'Oréal brands accessible to consumers across the country. 

Troy Shortell, CEVA's EVP for East Asia commented: "I am delighted that CEVA is given the opportunity to mutually grow and support L'Oréal in their supply chain needs with efficient, cost effective solutions as they expand in the market.  Our goal is to continuously improve our performance and deliver logistics excellence to the L'Oréal business as their long term strategic partner."

CEVA LogisticsIndonesiatraffic management