Boyer Becomes Geodis Wilson's New CMO
Global freight management company Geodis Wilson has announced the appointment of Ivy Boyer as Chief Marketing Officer (CMO). She succeeds Kim Pedersen, who recently became Executive Vice President of Geodis Wilson.
Ivy Boyer will be driving the business development strategy of Geodis Wilson worldwide. “Globally we are experiencing a very dynamic and fast changing market. To identify and anticipate those trends that are crucial to the effectiveness of our clients’ supply chains is becoming a critical factor in achieving success – for both our clients and Geodis Wilson. Matching the market’s dynamism and providing adaptable logistics solutions are crucial ingredients in our innovation driven strategy”, says Ivy Boyer.
Ivy Boyer has more than 20 years of experience in the freight forwarding industry. She began her international career in the Philippines before holding management positions with various transport companies in Australia, Singapore and the USA. In March 2009, she joined Geodis Wilson as Global Account Manager, and was promoted Director Global Accounts in September 2010, based in the Netherlands. In this position she took charge of developing the freight and logistics business with Geodis Wilson’s largest customers, amongst them global players in the industry, hi-tech and automotive segments, consumer electronics, retail, fashion and luxury brands.