Twill Realigns Under Maersk Brand
Digital freight forwarder Twill has switched its brand affiliation from Damco to Maersk. The realigning of the brand will make it possible to offer Twill to all Maersk customers, in line with the A.P. Moller – Maersk strategy to become a global integrator of container logistics offering end-to-end solutions.
Launched in April 2017, Twill was created as a Damco innovation and operated as a partner with the freight forwarder and supply chain management company, which is part of A.P. Moller – Maersk.
The online multi-carrier platform offers instant price quotes and booking, transparency and tracking services, simplified paperwork and proactive customer care. All shipping currently handled through Twill will continue to be operated by Damco.
“The Twill mission is to make shipping simple – as easy as booking airline tickets, a taxi or hotel – and we are just at the beginning of an exciting journey. To reach that vision it is critical for us to reach a wider market. The Maersk brand is highly recognized and leveraging that awareness will be of significant strategic advantage to us,” said Troels Stovring, CEO of Twill.
Vincent Clerc, CCO of Maersk, added, “Maersk is becoming an integrated company, delivering best-in-class services across customers’ entire value chain. With Twill we are offering small and medium-sized companies a simple and easy way of shipping their goods, providing them better control of their supply chains. We are excited to now be able to offer this service to customers across the Maersk business.”