marine link image
REGISTER NOW FOR the Port of the Future Conference • 2 Days, 50 Ports • Houston, TX • March 24–25, 2026

Sailors’ Society Names Baade as CEO

July 7, 2020

Sara Baade (Photo: Sailors' Society)
Sara Baade (Photo: Sailors' Society)

Global maritime charity Sailors’ Society announced Sara Baade has been appointed as its new chief executive officer, starting in September 2020.

Baade has a strong background in management and strategic policy and brings extensive experience in leading an international welfare charity from her current role as CEO of The Army Families Federation. Her career also includes working as a senior civil servant for the Department of Business Innovation and Skills, a directorship at the charity UK Skills and substantial experience in investment banking.

Sailors’ Society’s Chair of Trustees, Peter Swift, said: “We are delighted to have secured such a strong candidate to take over and build on Sailors’ Society work providing a lifeline for seafarers and their families around the world.

“Our new CEO joins us as at a time of great innovation, as we offer new virtual services to complement our traditional roles, including our industry-leading Wellness at Sea program and our family outreach.

“Sara is admirably equipped for the challenging role of developing and building the Society while securing our sustainability in the current and future environment. We look forward to welcoming her onboard as we chart our future course.”

Baade said, “Sailors’ Society is a charity that not only delivers a real positive difference to seafarers, but also to the wider seafaring community and I couldn’t be more honored and excited to join and lead the charity going forwards.”

Logistics News

Bridging the Data Divide: How AI Will Rewire Maritime, Port Ops

Bridging the Data Divide: How AI Will Rewire Maritime, Port Ops

Bauxite Shipments up16% but Outlook Uncertain

Bauxite Shipments up16% but Outlook Uncertain

IMPA Makes the Case Against Competition in Maritime Pilotage

IMPA Makes the Case Against Competition in Maritime Pilotage

Ports of Indiana Opens Ireland Trade Office

Ports of Indiana Opens Ireland Trade Office

Subscribe for Maritime Logistics Professional E‑News

After a terminal attack, an Indian vessel leaves Fujairah in the UAE
Spirit Airlines will shrink its fleet to a third of the size it was before bankruptcy
Vietnam prepares for flight reductions from April, after China and Thailand ban jet-fuel exports