iContainers Urges Freight Forwarders to Embrace Technology
Technological advances in freight forwarding over the past decade
Over the past decade, there has been an increasing number of freight forwarders adopting technology. But for the most part, the industry has employed it to improve its internal processes, for the sake of the freight forwarding company itself. In comparison, shipping lines have utilized it to enhance their services. Most carriers have been able to save time and money by making their customers submit documents online.
Reluctance to adopt technology
The reason behind the apparent reluctance to adopt technology is due to a cost versus gain issue. Certain freight forwarders find it too costly to develop online tools for their clients taking into consideration the relatively low return in potential increased business. Some have also argued that the freight forwarder business remains very much so a ‘people business’.
iContainers’ commitment to technology
iContainers’ technological ventures in ocean freight industry has granted ease and transparency to contracting freight services. Ever since its launch in 2007, the company has aimed to eliminate the complexities and inefficiencies that characterize the traditional transport and supply chain. With its innovative advances, it has established itself as a pioneer in setting new standards in the logistics sector.
More recently, the company stepped up its efforts in its business innovation cycle with the launch of its Track & Trace and new automated notifications features.
“Having more transparency in the industry would undoubtedly make it easier to actually manage shipments,” says Mr Lysdal. “Certain aspects I would particularly love to see is further integration to allow for simpler inventory management and space allocation so clients can better plan their loads.”