Specialist maritime consultancy 20|20 Marine Energy (20|20) founded by bunker industry veteran Adrian Tolson has been acquired by UK-based BLUE, the business, brand and communications consultancy for the marine and energy markets.
20|20 will be re-named BLUE Insight to provide commercial advisory and research services for key transformative areas within the maritime industry.
The practice - which will be led by Adrian Tolson, 20|20’s Senior Partner - provides BLUE with a physical presence in North America, as well as wider and deeper support to BLUE’s current clients.
BLUE Insight will provide strategic commercial advisory services for business-critical areas that are fundamentally changing the marine and energy markets and evolving and disrupting traditional business models. This includes the transforming marine energy supply chain and future fuels sector, the demand for sustainability, the rise of environmental social and governance (ESG), and the impact of digitalisation.
BLUE Insight will advise clients on creating commercial strategies for growth that increase competitive value and reduce risk, empowering them to seize the opportunities of markets in transition.
Consulting services will be founded on in-depth knowledge and the delivery of market research and reports, including competitor analysis, audits and feasibility studies, as well as white papers and surveys on market developments. This intellectual capital will also be used to fuel insight and content for BLUE’s Inspire and Engage practices, which provide brand building, and PR and communications services.
Adrian Tolson, Senior Partner, 20|20 Marine Energy, said: “Becoming part of BLUE is a natural fit for 20|20 and will enable us to further grow our consulting offering, as well as expand our research, analysis and insight capabilities at what is a crucial time for the industry.”
“Critically, it also creates the opportunity to evolve the longevity of our relationship with clients, linking the development of commercial strategy with wider brand and reputation building work, which is fundamental in driving competitive advantage and delivering against business objectives,” he added.
Commenting on the acquisition, Alisdair Pettigrew, Managing Director, BLUE, said: “The acquisition of 20|20 significantly expands our commercial advisory and consulting capabilities and is wholly aligned with our ambition to provide clients with in-depth knowledge and influence in order to thrive in the transformational marine and energy markets."
He added: "Ultimately, we want to work with clients at the most important points on their commercial and corporate journey. Advising them on how new market forces are impacting their organizations, and developing business, brand and communications strategies that are founded on genuine market knowledge and insight that drives commercial growth, as well as builds both reputation and enterprise value.”
