Carnival Corporation's new brand Fathom has appointed Michelle Sutter as a company senior sales leader. Sutter will be responsible for marketing and business development supporting sales of the new “social impact travel” brand.
A 15-year cruise industry veteran, Sutter joins Fathom from Holland America Line and Seabourn where she was business development manager since 2013. Sutter previously served in several sales roles of increasing responsibility at Celebrity Cruises and Royal Caribbean International.
Sutter earned a Bachelor of Arts in Latin American studies and Spanish from Simon Fraser University. She also actively supports the Umoja Operation Compassion Society by working with low-income immigrants living in British Columbia. Sutter is fluent in English, French and Spanish.
Launched in June as Carnival Corporation’s 10th global brand, Fathom is designed to drive sustainable social impact through sailings from the U.S. to Cuba and the Dominican Republic. The brand expects to attract 37,000 annual travelers who could collectively spend more than 100,000 days a year either volunteering or immersing in educational and cultural exchanges in local communities.
Beginning in April 2016, Fathom will embark on weekly seven-day voyages from Port Miami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation’s P&O Cruises (UK) brand.