CMA CGM Launches 'My First Containership' for Kids
By Aiswarya Lakshmi
Friday, November 6, 2015
CMA CGM has teamed up with French wooden toy manufacturer VILAC to launch a wooden toy containership for children.
The toy will be branded with both CMA CGM and VILAC containers. It was designed by CMA CGM and will be sold by VILAC.
This wooden toy will be widely distributed in more than 12 countries including France, the U.S., Italy, the U.K. and Indonesia. It will be available to order worldwide through VILAC distributors’ shops and on their websites.
CMA CGM said the toy ship "is an educational toy to teach children how to stack shapes, and the first maritime themed wooden toy. It was designed according to CMA CGM largest container ships and was produced by VILAC – the French leading wooden toys manufacturer since 1911," says a statement from the company.