Norway-based global maritime industry group Wilhelmsen Holding has introduced a new digital start-up named Raa Labs to speed up maritime digitalisation
Raa Labs will enable maritime companies to harness data, drive digitalisation and adopt technology to take a leap into the future, improving efficiency and introducing new business models.
“To fully embrace innovation, you need to understand the bigger picture to ensure that every action you take not only saves the day or the week, but positions you for future growth,” says Raa Labs CEO, Ari Marjamaa.
A press release said that the diverse Raa Labs team has the digital and entrepreneurial capability and competence together with the maritime experience and expertise to bring together the key actors and perspectives necessary for progress.
“We ensure that our customers consider the entire value chain from an innovation standpoint, securing long-term growth and return on investment. We’re not an applications company giving you just a piece of the puzzle,” explains Marjamaa.
Raa Labs’ initial customer deliveries range wide, from orchestrating the architecture necessary for harnessing data from hundreds of vessels in order to improve performance while reducing environmental impact and operational expenses, to tailor-made applications enabling effective collaboration processes across company disciplines and divisions.
Raa Labs will also deliver new solutions, specially designed to meet needs or challenges in the industry, reducing the inefficiencies of today.
The success of any digital ambition in the maritime industry starts with an open infrastructure, access to data, and a customer-first mind-set.
“The current digital state of the maritime industry is lagging standardisation, disconnected data in monolithic silos and dated software. This creates inefficiencies and slows down innovation. The shapers of tomorrow’s industry are those who know how to utilise their expertise, data and customer insights to build software creating a competitive edge,” says Raa Labs CDO, Inge André Sandvik.
Located at Lysaker outside Oslo in Norway, Raa Labs taps directly into the immense networks of owners Wallenius Wilhelmsen and the Wilhelmsen group, both leaders in the maritime industry.