SpotSee, a leader in shock and vibration monitoring through low-cost connectivity and data, and parent to established brands such as ShockWatch, ShockLog and OpsWatch, announced that it has appointed Jill Malone as the company’s marketing director. In her role, Malone is the brand leader for SpotSee and is responsible for planning, development and implementation of the global marketing strategy, public relations and branding.
Malone brings more than 10 years of expertise in strategy and implementation of multi-channel digital marketing campaigns. These incorporated eCommerce direct response, app download, loyalty program enrollment, community engagement including user-generated content, brand awareness, event marketing, sports sponsorship activation and driving foot traffic into stores in five languages in more than 20 countries.
Before joining SpotSee, Malone was the digital marketing program manager for Texas Instruments. While there, she developed worldwide digital marketing strategies including defining objectives, channel activation and success metrics, while overseeing multi-channel digital marketing campaigns. Previously, Malone held multiple marketing leadership positions at MoneyGram International, Splash Media and Advanced TMS Clinics of Texas. She also launched Malone Marketing Strategies, which catered to individuals and small businesses to provide cost effective and innovative traditional and digital marketing services while establishing and maintaining brand standards.