Israel’s shipping firm ZIM Integrated Shipping Services has launched an extensive program aimed at changing its organizational structure.
The change is based on the company's business plan to focus on profitable trade areas in which ZIM enjoys competitive advantage.
Company's management said that the aim of the program is to build a lean and agile enterprise, attentive to the needs of customers and market trends.
The shipping operator will transform the regional branches to create three business units that will report directly to the head of the company.
The Pacific Unit will be responsible for transport between Asia and North and Central America, Intra-Asia Unit will profvide intra-operation in Asia and Middle East, while Cross Suez-Atlantic Unit will provide transportation between Asia and the Mediterranean, intra-European transport (including Israel), transport between the Mediterranean and the North, South and Central America. The new amendments will enter into force since March 1, 2016.
“The new structure strengthens the position of ZIM in the trade in which it operates and is an important element in implementing our strategic plan and in improving the level of service to our customers,” said Rafi Danieli, ZIM President and CEO.
The Business Units will be headed by company Vice Presidents, who will report directly to ZIM’s President and CEO, Rafi Danieli. Nissim Yochai, now managing Global Sales, is appointed Vice President of the Pacific Unit; Danny Hoffman, now Managing Asia-Pacific Area, is appointed Vice President of the Intra-Asia Unit; Rani Ben-Yehuda, now managing Israel and the Near East Area, is appointed Vice President of the Cross Suez-Atlantic Unit.