Global shipping group CMA CGM has launched CMA CGM eSolutions, a digital system which enables its customers to manage the transport of their goods entirely via a digital interface.
The digital eco-system comprising an online agency and other eCommerce channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API), which allow the digital transmission of relevant information and data between CMA CGM and its customers, it said in a press release.
A large majority of the CMA CGM Group’s bookings are made via its eCommerce solutions, among which half are made through the Group’s web platform, it said.
With CMA CGM eSolutions, customers will have the possibility to experience a 100 per cent digital journey when they choose CMA CGM to transport their goods.
For several years, CMA CGM has developed and launched a whole set of digital solutions such as schedule research, quotation request, booking, shipping instructions, documentation, shipping dashboard, tracking.
"Today, the CMA CGM Group is strengthening its digital customer experience by offering its clients a new sales channel to ease their journey and allow them to strengthen their productivity and develop their business," it said.
As part of its eSolutions, CMA CGM will now offer priority boarding to its customers using its digital platform, allowing them to secure space on board. First offered by CMA CGM from India to Europe, priority boarding will be gradually offered to other countries and carriers within the CMA CGM Group.
With a secured space on board for their container, customers will be able to plan more efficiently their supply chain thus enhancing their business and efficiency towards their own customers.
Rodolphe Saadé, Chairman and Chief Executive Officer of the CMA CGM Group, has defined digitization as a key strategic priority for the Group’s development.