The new head of South Korean flag carrier Hyundai Merchant Marine (HMM) Jae-hoon Bae is on a charm-offensive trip to Europe to cement the shipping line's relations with global majors.
HMM said Bae, who became HMM's president and chief executive last month, will meet this week with executives at A.P. Moller-Maersk A/S and Mediterranean Shipping Co.
First of all, Bae plans to visit the European headquarter of HMM, located in London, to encourage its employees and make sales strategies based on the character of each region after gathering the various opinions from the site.
Furthermore, he will lead an effort to reinforce the trust of its valued customers through business meetings.
Bae is scheduled to converse with Ki-tack Lim, the Secretary-General of the International Maritime Organization (IMO) to share opinions and views on the IMO 2020 environmental regulation and upcoming regulatory measure on CO2 emissions.
He also strives to consolidate the relationship with 2M, Maersk and MSC, currently under an agreement of strategic cooperation with HMM, by visiting Denmark and Switzerland.