Navico, the world’s largest manufacturer of marine electronics and parent company to the Lowrance, Simrad, B&G and GoFree brands — has been named Cabela’s® 2014 Vendor of the Year for the General Outdoors Division.
For the second year in a row, Navico was selected from more than 4,000 vendors in this category – including marine and fishing product manufacturers – for a variety of specific measures including directly influencing sales, customer-service goals and other contributing factors. For the first time in the history of this prestigious award, Cabela’s has selected a partner in consecutive years and recognized Navico for its collaboration, communication and dedication to the organization.
“We are greatly honored to once again be named Cabela’s Vendor of the Year for the General Outdoors Division,” said Leif Ottosson, CEO, Navico. “This recognition is the result of the incredible performance by Navico’s Lowrance brand. Being selected for this award is a testament to our focused efforts to establish outstanding relationships with our trade customers allowing them to realize greater success, as well as our continued commitment to delivering industry-leading products, services and customer support."
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®.
“Cabela’s is pleased to once again name Navico our Vendor of the Year for the General Outdoors Division,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “It is an exclusive honor for a vendor to receive this award two years in a row; however, Navico and its employees, share Cabela’s passion and commitment for providing quality products and outstanding customer service. We look forward to continuing our strong relationship well into the future.”