Shannon Seipp has been named marketing/PR manager at he American Boat & Yacht Council (ABYC), as announced by John Adey, ABYC president.
Seipp brings to her new position a background in brand management, for both non- and for-profit organizations. She has worked for Ripken Baseball, US Lacrosse and, most recently, Renegade Communications. She has a master's degree in recreation leadership from James Madison University.
Seipp will oversee all aspects of ABYC's communication and media presence. Her role will include developing marketing and messaging strategies with the goal to increase brand equity and awareness among consumer and industry stakeholders. Additionally, she will create and manage PR and publicity campaigns for these audiences.