Can Seatec see the green shoots?
The upcoming marine trade show is seeing positive participation
The trade show focuses on the technology, subcontracting and design of vessels including boats, yachts and ships and is a widely-respected event that brings together industry contacts. Consequently, the networking opportunities can tessellate beautifully with the business to business potential for the nautical industry.
Seatec 2010 will be held in February in Italy, with around 60 per cent of participants from the EU, with the UK especially well represented and around 20 per cent from the US.
Even though Seatec only started in 2003, the exhibition has gained a loyal following of maritime professionals and businesses alike, with year on year growth of participants including boating accessories, the latest shipping technology and port equipment designed to enhance the users’ experience. However, although we’ve all been hearing about those blooming green shoots, it seems likely that business may be a little slow at Seatec as everyone is trying to bite the same pie.
Of course, the marketing machine behind Seatec is quick to point out that this year’s exhibition is the perfect way to meet and greet lots of customers and potential contacts at once, without the unnecessary expense of individual visits. It’s also a good chance to show off new products and services that may catch the eye of a shipping magnate with very deep pockets.
But of course the global economic downturn has affected the marine industry, with cargo companies, yacht builders and ship yards amongst the hardest hit. With significant reductions in turnover across the sector, paying big bucks to attend what is essentially a big drain on expenses is not always the best way to use your marketing budget. Seatec has confirmed that participants in 2010 are already in line with the 2009 figures, which, while being slightly down on 2008, still show a positive glimmer of hope for recovery in the maritime industry.