Container lines heading for ‘epic’ rate war, says furious shipper

Jun 29, 2010, 9:14PM EST
Aggressive hunt for profitability is leading to a host of surcharges that insult shippers’ intelligence.

The rapid rise of freight rates and peak season surcharges (PSS) this year has been stunning. Drewry reckons rates on the transpacific have risen 180 percent in the last 12 months, which even from a low base is an incredible increase.

With the world still reeling from the recession and in the middle of a fragile recovery, the container lines have made an aggressive move towards restoring their profitability.

However, charging record PSS is winning the lines no friends among their customers already frustrated at the shortage of containers.

We asked the logistics boss at large global shipper what his take on the issue was and his response was scathing.

PSS is a fact of life, it will never go away,” he said. “Most of us large shippers are somewhat protected from it, in that we negotiate rates that are not subject to it.

“The problem for us sometimes arises in two ways. Either rates climb so high that we won't get space, or mysterious equipment issues arise when we attempt to book. Or when we exceed contracted volume in the peak, anything over and above that contracted volume is then subjected to every surcharge known to man, including PSS.

“Carriers are clearly determined to get rate levels back to, or above, 2008 levels, and equally determined to replenish their slunken coffers after the devastating fire that they, and only they themselves, built, lit and poured fuel on.

“And shippers are furious, because the surcharges that are the instruments of this policy are an insult to shippers' collective intelligence. It seems to shippers that any activity that ought to be part of a carrier's normal job can now be turned into a surcharge. Thus we now have the container repositioning surcharge and myriad other new additions to what was already an absurd alphabet soup.”

The absurdness of the host of surcharges was highlighted by shippers at the Trans Pacific Maritime conference in Long Beach this year. They said if carriers could get away with it, they would impose the JBWCA (Just Because We Can Additional) surcharge, and it would be followed by SUTWS (Showing Up To Work Surcharge).

“As much as I would like to sound an optimistic and conciliatory note, I honestly don't think this will end until the next rate war. A war which, inevitably, will once again be created and started by carriers in their never-ending pursuit of economies-of-scale (not to be shared) and larger market share (which, yes, they are still chasing).

“These wars, which used to result in fairly modest adjustments for a relatively short period, have in recent years grown more and more vicious and unforgiving. By their current actions, carriers are guaranteeing that the next one will be truly epic.”

 
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Comments
Gary Ferrulli
Noteworthy is that while rates have risen significantly in recent months, they are still below 2007 levels. It was at the end of 2007 the pricing shot heard round the world, $0. ocean base rate, was fired in th Asia/Europe market.
The reality is that cargo interests want and need a more stable environment; while they enjoy the fruits of drastic rate reductions, if the carriers try to quickly recover those as has happened, it presents them with real problems. The issue is that it has only happened once, drastic cuts followed by a quick and significant increases, and that is NOW. In the past, 15 to 20% reductions took a couple of years if not longerto recover. In todays world, a 40 to 60% set of reductions in 2008-2009 was followed by similar increases (off of a lower base) in less than 12 months.
No doubt that the carriers have been their own worst enemies in the past, constantly over reacting to blips in the supply/demand equation to protect or increae market share. But suddenly, in the ashes of a nearly $20. Billion loss by the industry in 2009, the carriers have done the unthinkable, logically react to the market instead of trully commiting suicide. Out of desperation comes inspriation and in this case they have created an unstable environment.
Will it last, the discipline shown by the carriers in controlling the supply/demand equation and allow the quick recovery of the rate levels? Only time will tell.
7/1/2010 2:50:23 PM
 

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