Getting supply and demand right not always good for carriers

Aug 17, 2010, 10:15PM EST
It seems container lines will be forced to send vessels back to lay-up in the fourth quarter as demand drops off.

So what is going on in the major trades? Forwarders say there has been no peak season and container lines are heading for some major overcapacity because of excess tonnage being brought in from lay-up and from newbuilding deliveries.

Shipping lines, on the other hand, say there has been a peak season, a very healthy one, but because of the addition of extra capacity there has not been the usual space constraints, cargo rolling and high peak season surcharges, so the peak season has slipped under the radar.

What is impossible to dispute is the huge increase in cargo volumes over the past few months that have seen ships sailing with load factors of more than 90 percent. July’s container throughput at mainland ports grew by 23 percent, leading to impressive traffic through the West Coast ports from Seattle to the Los Angeles-Long Beach complex, and from Antwerp to Rotterdam and Hamburg.

So it seems that largely against tradition the carriers got the supply-demand prediction right this year, not an easy task when most trade forecast reports were prefaced with the words “don’t hold us to this …”, or “how the heck should we know …”.

Unfortunately, getting the demand-supply balance right is not such a good idea. Sure, profitability increased for the carriers and they are mostly in the black, but this came as much from increasing numbers of boxes being exported as it did from increasing freight rates.

But what the lines really wanted was a shortage of capacity and the resulting opportunity to ramp up rates. The equipment shortage that had everyone freaking out a few months ago turned out to be a non-event, and the “equipment repositioning surcharge” quietly disappeared.

Vessels in lay-up created the artificial shortage of capacity for a while, but the lines were forced to bring the ships back into service to cope with the rapidly rising demand from shippers.

Now with the predictions of a serious slowdown from October, the dreaded spectre of lay-up once again hangs over the carriers. There are many very large newbuildings scheduled to come online from now until 2012 and it will take every ounce of creativity by line managers to get these ships working.

Still, the carriers will finish 2010 in a profitable state and the stronger balance sheet will leave them in a far better position to tackle the challenges of a new year and the volatility of an increasingly insane market.

 

 
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Comments
Gary Ferrulli
Depends on your perspecitve for one thing and then how will carriers react going forward.
They wrongly forecasted the first 3 to 4 months of this year because cargo interests had no idea they were going to move 15-20% more volume in 2010 than in 2009. So there was a great deal of conflict as demand greatly outweighed supply for moths in 2010.
The typical peak season has seen a softening in the past few weeks, but several carriers say that they will be full in September and into the first few weeks of October, then the typical lull.
What the carriers did correctly duing the end of 2009 and into 2010 is to manage capacity so as to not allow supply to cause dumb pricing over reaction, very typical for the industry in the past.
Now looking at the end of 2010 and into 2011, if the carriers continue to manage capacity well and the volumes remain relatively strong compared to 2009, then rates can remain relatively stable. They have to be smart enough to not try and chase market share, but rather focus on profitability through managing the business.
Seems simple enough, they did it in 2010 out of necessity and we see results pubished regularly showing vast improvement of the operating income line.
That does not address the poor financial conditions of many lines due to debt of the new ships etc so we shall see if the new paradaigm of we are in business to make money remains in tact by those making decisions in Europe and Asia at the carrier headquarters.
8/19/2010 12:11:55 PM
 

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